Speaking at the Pacific Northwest Consumer Electronic Expo (PNWCEE) recently in Seattle, Craig Eggers, director, content creation and playback, home theater, for Dolby Laboratories, pumped up a room full of dealers about how Dolby Atmos represents one of the first product opportunities in a long while for integrators to grow their business revenue volume and bring in new customers, calling the technology immersive, compatible, scalable and adaptable. Integrators are getting more clarification on exactly how to design and install Dolby Atmos speaker configurations for their customers.
